Executives Join RideCell to Accelerate Adoption of Platform for Car and Ride Sharing Services
SAN FRANCISCO, October 25, 2016 – RideCell (www.ridecell.com), the leading platform for scaling game-changing new mobility services such as ride-sharing and car-sharing, today announced the appointment of Mark Thomas as Vice President of Marketing, and Paul Drysch as Vice President of Business Development and General Manager of APAC region. Both Thomas and Drysch have impressive track records marketing and selling connected car services to automotive OEMs, including General Motors, Tesla, Ford, and over 20 other global car companies.
Mark, a B2B marketing leader with more than 20 years of professional experience in transportation technology will be responsible for building the brand and marketing strategy, marketing communications, analyst relations, alliances and will be the spokesperson for RideCell. Prior to joining RideCell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia.
Drysch is an industry veteran with more than 20 years of sales leadership experience in the connected vehicle and IoT markets. At RideCell, he is responsible for all sales and growth initiatives for new mobility services for the automotive segment. Prior to joining RideCell, he served as the Global Director of Connected Car at Cisco Jasper where he was responsible for leading the company’s worldwide sales efforts towards connected vehicle manufacturers. Paul also led the automotive telematics business at Aeris Communications for nine years and was a founding member of the WirelessCar North America management team, where he led sales and marketing for the company. Drysch also has automotive sales and management experience from his five years with Honda Motor Co.
“Bringing deep domain experience in new mobility initiatives for the automotive industry, Mark and Paul are important appointments for RideCell,” said Aarjav Trivedi, CEO and founder of RideCell. “We’re moving from a world where people buy cars to a world where people will subscribe to transportation services. RideCell has already built the leading mobility services platform for the automotive industry and campuses. With Mark and Paul’s unique blend of leadership, vision, and passion for the business the company is positioned for greater marketplace innovation and success.”
RideCell is the leading business automation platform for launching, operating, and scaling autonomous and new mobility services. With years of experience powering new mobility services, RideCell can integrate ride-sharing, car-sharing, and fixed route services to create a truly multi-dimensional mobility offering. The company powers new mobility businesses from end to end, from consumer apps to day-to-day fleet management, demand and supply analytics, marketing, CRM, and payments. RideCell enables some of the largest and most innovative public and private mobility services in the world. Company partners include new mobility providers such as BMW and transit agencies including SouthWest Transit. Additionally, RideCell powers on-demand campus transit for corporations such as 3M and many universities, including UC Berkeley.
RideCell is headquartered in San Francisco, California. Key investors include BMW i Ventures, Khosla Ventures and YCombinator.
Click here to read more about Mark’s thoughts on the future of transportation and RideCell.
To learn more about RideCell, go to www.ridecell.com or follow @ridecell.
Media contact: Deepti Tiku